any company or advertisement that makes a gimmick out of not wearing foundation but redirects that focus into “skincare” isn’t focusing any less on standards of preternatural perfection for women but rather keeping the standards the same & giving you even fewer tools to try to attain them with
‘Something similar is going on today with a certain popular beauty look, which we might label “Instagram model.” The look evokes both nakedness and airbrushing and is made possible by technology. A lot of the work formerly performed by makeup has been redirected into products and procedures—eyelash extensions, micro-current facials, injections of all kinds—leading to, and prompted by, an aesthetic of militant naturalness surrounded by an unambiguous aura of money and work. It’s a regime posing as a regimen. “Rules of taste enforce structures of power,” Sontag wrote. The beauty industry runs on its ability to redefine “natural” at increasingly higher prices.’
From the May 15, 1950 cover story: BEACH FASHIONS: The Latest in One-Piece Suits. According to LIFE, “Americans turn to one-piece suits, big straw hats, togas and T-shirts.” This image is an outtake from the story. (Nina Leen—The LIFE Picture Collection/Getty Images) #fashionfriday #1950sFashion #VintageFashion https://www.instagram.com/p/ByIMm9dDJl4/?igshid=1wxfcduhsjmvq
